Students act responsibly

20 September, 2007

Aston Manor, producer of Frosty Jack's white cider, is touring UK universities during Freshers Week to promote responsible drinking.

The Midlands cidermaker will hand out 50,000 specially-made 33cl bottles of cider .

Promotional staff will also be giving students alcohol unit calculators and advice leaflets.

The tour, which started this week, was announced after Aston Manor polled 15,000 students - and found that half of them did not know their recommended daily unit allowance.

Sales and marketing director Glenn Asquith said: "We might feel that the message about responsible consumption is understood, but the shocking results from our survey suggest there is no room for complacency.

"As well as supporting industry initiatives we felt it was important to do more which is why we have invested significant resources to talk directly to this important audience."




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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