Europe fights back against New World

21 September, 2007

Liberty Wines is seeing sales of European wine outstrip those of the New World.

Commercial director Andrew Bewes said: "We've seen a resurgence from the Old World in the mid to top end and the classic regions of Europe are fighting back."

Liberty has signed a deal with Rhône-based producer Jaboulet to list 2006 Viognier Le Petit Jaboulet Aîné, 2006 Côtes du Rhône Blanc Parallelle 45 and 2005 Condrieu les Cassines.

Bewes added that Austria and Germany were both strong sellers in the independent sector. "They're doing extraordinarily well for us and have caught the imagination of the indies. It's a recognition of the aromatic trend into Riesling," he said.

Bewes did not rule out the possibility of adding Bulgaria to Liberty's portfolio in the future. "Never say never. It's not on our radar but we've been pleasantly surprised by lots of things," he said.

Founded in 1997 by David Gleave MW, the company initially supplied only Italian and Australian wines to the on and off-trade. Its portfolio now also includes estate wines from France, New Zealand, Argentina, Chile and America.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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