Magners is committed to rugby

21 September, 2007

Magners cider is kicking off the rugby season with a new-look ad.

"Orchard Charge" was shot in Magners' County Tipperary orchards and shows Magners employees and players from the local club. It will run on the ITV network throughout the Rugby World Cup.

The TV campaign will be backed by ads on national newspaper websites and posters in Wales and Scotland.

Marketing director Maurice Breen said: "This campaign builds on Magners' strong association with rugby at a key time of year for the sport. This new advertising campaign has a synergy with our commitment to the sport as well as the busy autumn rugby calendar."

Magners cider is sponsoring a national comedy tour showcasing talent from the Edinburgh Festival Fringe. Edinburgh & Beyond is an extension of the brand's sponsorship of stand-up comedy channel Paramount 1.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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