Vouchers get beer drinkers to eat up

21 September, 2007

Consumers are being given the opportunity to get money off pub food in a promotion on Kronenbourg 1664.

The direct mail and online marketing campaign builds on a recent shift towards a "with food" marketing theme for the brand, with the launch of new packaging.

The three-month campaign will offer one million consumers the chance to claim money-off vouchers worth up to 35, which can be redeemed in over 400 pubs with a reputation for good food.

The online activity will also allow consumers to download extra vouchers and enter a daily free prize draw to win a case of Kronenbourg 1664.

Craig Clarkson, head of customer marketing for the off-trade at supplier S&N UK, said: "The brand's continental provenance reinforces Kronenbourg's credentials as a beer to savour with food."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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