Who drinks Cognac?

21 September, 2007

VS

ABC1s

Even male/female split

Appeals to higher proportion of 25 to 34 year olds

VSOP/XO

Male bias - 56 per cent

Older, with 48 per cent aged 50-64

Wealthier ABC1s

(Source: BEM Cognac Wave to May 2 2007)




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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