Alcohol-free wine's sparkling new range

21 September, 2007

Alcohol-free wine brand Eisberg has added two spritzers to its range.

Distributed in the UK by Chalié Richards, Eisberg Spritzer will be available as a sparkling white or a sparkling rosé.

Bob Rishworth, managing director of Chalié Richards, said: "This launch capitalises on two important trends - those for lower-alcohol products and those for sparkling wines."

Presented in 75cl frosted bottles, Eisberg Spritzer has less than half the calories of its alcoholic equivalent. It will be rolled out to the off-trade from the end of September with a price tag of £3.99.

A major PR and sampling campaign in early 2008 will see the product sampled by over two million consumers in supermarkets and at outdoor events, Rishworth added.

Eisberg is also available as a de-alcoholised still wine. The still range consists of Riesling, rosé, Chardonnay and newly-launched Cabernet Sauvignon.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter