Cadbury boasts milk content
Published:  21 September, 2007

Cadbury Trebor Bassett is telling shoppers that Dairy Milk is the only chocolate to contain a glass and a half of milk with a new TV ad.

Forming the second phase of the company's £6.2 million marketing campaign, the TV ad is 1.5 minutes long - three times the length of a standard ad - and features a life-sized gorilla playing a drum kit.

An on-pack promotion called Win a Prize and a Half will run until March 8 2008 and offers consumers a chance to win one of 50,000 prizes, including tickets to a fashion show at New York Fashion Week, a shopping trip in Marrakesh or a salsa lesson in Havana. In-store POS will also be available to retailers.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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