Cadbury boasts milk content
Published:  21 September, 2007

Cadbury Trebor Bassett is telling shoppers that Dairy Milk is the only chocolate to contain a glass and a half of milk with a new TV ad.

Forming the second phase of the company's £6.2 million marketing campaign, the TV ad is 1.5 minutes long - three times the length of a standard ad - and features a life-sized gorilla playing a drum kit.

An on-pack promotion called Win a Prize and a Half will run until March 8 2008 and offers consumers a chance to win one of 50,000 prizes, including tickets to a fashion show at New York Fashion Week, a shopping trip in Marrakesh or a salsa lesson in Havana. In-store POS will also be available to retailers.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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