P-p-p pick up some prize money

21 September, 2007

McVitie's Penguin is celebrating its 75th birthday with an on-pack promotion giving away £75,000.

Consumers can claim £1,000 in cash if they find one of 75 winning golden Penguins hidden in specially marked anniversary packs. They can also get their hands on one of 7,500 Penguin money boxes by entering a prize draw.

"Penguin is one of the most popular and instantly recognisable brands in the UK and is a British family favourite. Approximately 430 million Penguin bars are sold each year," a spokeswoman said.

Penguin is sold in packs of nine, 18 and 27, priced at £1.05, £1.89 and £2.35.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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