In brief

21 September, 2007

Wrigley's is rolling out Extra Fusion sugarfree tab to complement its recently launched Extra Fusion pellet range. It will be available in two flavours - Raspberry, Blackcurrant & Grapefruit, and Orange, Pineapple & Banana (rrp 69p).

Ummah Foods has launched a competition on social networking website Facebook. Fans of its halal chocolate can have a hand in creating its new marketing campaign and help spread the importance of eating halal food.

Panda Juice has added Orange & Passion Fruit and Apple & Raspberry to its soft drinks range, available in single cartons with an rrp of 55p.

Coca-Cola has gone green with a new recycling initiative called Talent From Trash. Run in partnership with the Football League, the project will give footie fans the chance to raise cash for their clubs by recycling at home.

Richmond Ice Cream has extended its Skinny Cow range with the launch of Dreamy Creamy Cookie in a 50cl tub. Cheeky Choc Brownie will be available in February next year after an exclusive launch with Tesco.

Nestlé Rowntree has added three premium chocolate blocks to its Black Magic range. Mellow Dark Chocolate, Dark Chocolate with Raisins & Almonds, and Dark Chocolate & Whole Almonds, will retail at £1.09 for a 100g bar.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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