Top Tip

21 September, 2007

Offer customers what they want, when they want it and how they want it. Retailers' ranges are being driven by supplier negotiations not by customer requirements. Simple ranges with a value offering will deliver growth. As an industry both suppliers and retailers can help innovation - suppliers need to challenge themselves more to come up with more innovation and retailers should try and support NPD wherever possible.

Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter