Top Tip

21 September, 2007

Offer customers what they want, when they want it and how they want it. Retailers' ranges are being driven by supplier negotiations not by customer requirements. Simple ranges with a value offering will deliver growth. As an industry both suppliers and retailers can help innovation - suppliers need to challenge themselves more to come up with more innovation and retailers should try and support NPD wherever possible.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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