Portman gives new advice on labelling

25 September, 2007

The Portman Group has updated its best practice guidelines on unit labelling.

Following a request from the Wine & Spirit Trade Association, the guidelines now recommend that the number of units displayed on labels be calculated for the whole container, not for a typical serving.

The guidelines have also been adjusted to allow for a typical serving for wine to be 125ml and spirits or liqueurs, 25ml.

For beer, cider and RTDs above 500ml, the Portman will allow them to be classed as multi-serve, but the typical serving must be 284ml or half a pint.

In view of the Government's recent labelling proposals the industry is also being advised to put "UK" before "units".

To see the new guidelines in full visit www.portmangroup.org.uk




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter