Portman gives new advice on labelling

25 September, 2007

The Portman Group has updated its best practice guidelines on unit labelling.

Following a request from the Wine & Spirit Trade Association, the guidelines now recommend that the number of units displayed on labels be calculated for the whole container, not for a typical serving.

The guidelines have also been adjusted to allow for a typical serving for wine to be 125ml and spirits or liqueurs, 25ml.

For beer, cider and RTDs above 500ml, the Portman will allow them to be classed as multi-serve, but the typical serving must be 284ml or half a pint.

In view of the Government's recent labelling proposals the industry is also being advised to put "UK" before "units".

To see the new guidelines in full visit www.portmangroup.org.uk




Bookmark this


Site Search

COMMENT

Agreeing to disagree

Disagreeing about wine is a fact of wine-trade life, like drugs in sport or corruption in politics. Because taste is entirely subjective, debates about our personal preferences are as inevitable as they are interminable. Indeed, these long-winded, wine-fuelled arguments are precisely what make our jobs so much fun.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter