Portman gives new advice on labelling

25 September, 2007

The Portman Group has updated its best practice guidelines on unit labelling.

Following a request from the Wine & Spirit Trade Association, the guidelines now recommend that the number of units displayed on labels be calculated for the whole container, not for a typical serving.

The guidelines have also been adjusted to allow for a typical serving for wine to be 125ml and spirits or liqueurs, 25ml.

For beer, cider and RTDs above 500ml, the Portman will allow them to be classed as multi-serve, but the typical serving must be 284ml or half a pint.

In view of the Government's recent labelling proposals the industry is also being advised to put "UK" before "units".

To see the new guidelines in full visit www.portmangroup.org.uk




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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