Fuller's sponsors Rat Race

02 October, 2007

Fuller’s Discovery Blonde Beer sponsored the first ever Rat Race in London this weekend.

Teams taking part in the event had to race across London by bike, taking on challenges including beer mat flipping at the Iron Duke pub in the West End, completing Discovery jigsaw puzzles at Fuller’s Griffin Brewery and abseiling at Twickenham stadium.

Brands marketing manager David Spencer said: “It was quite a sight – a herd of cyclists descending on the brewery, including riding up a ramp, through a dray lorry and out of the side. The Discovery jigsaw proved to be a real success and the whole event was recorded for screening on Channel Four.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter