Traditional brands perform well for Shepherd Neame

03 October, 2007

Kent brewer Shepherd Neame saw pre-tax profits rise 9.9 per cent to £10.5 million in the year ending June 30.

The brewer reported a 9.8 per cent rise in volume sales in the off-trade with particularly good performances from 500ml bottles of Spitfire and Bishop’s Finger.

Volume sales in the on-trade grew 18.6 per cent despite “challenging market conditions.”

Chairman Miles Templeman said: “Trading performance since the year end is satisfactory, despite poor summer weather, the smoking ban and pressure on the consumer from interest rate rises. Although we face continuing external regulatory pressure concerning alcohol environmental and social responsibility, I have great confidence in our ability to grow in the future.”

Chief executive Jonathan Neame said the company had “out-performed” national market trends for beer sales and attributed the growth to consumers’ increasing interest in local and traditional products and to the fact that its pubs had adapted to the smoking ban by offering more food.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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