Pinot Noir edge for Black Tower

05 October, 2007

Reh Kendermann has released a Pinot Noir under its Black Tower label.

The Dornfelder Pinot Noir 2006 has a retail price of £4.49 and is expected to appeal to fans of Black Tower and newcomers to the brand looking for an easy-drinking red.

Nik Schritz, managing director of Reh Kendermann, said: "It provides our customers with another opportunity to capture more sales by encouraging new drinkers to the brand and by stimulating loyalists to further expand their Black Tower repertoire."

The company has also released a special edition Pinot Noir under its Kendermanns Dornfelder label with a retail price tag of £6.99.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter