Miller Brands' promotion offers trip for two to the home of Pilsner Urquell

05 October, 2007

Miller Brands is running a

promotion on four-packs of Pilsner Urquell. The deal offers every customer a branded, barrel-shaped Tritan crystal glass, which has been specially crafted to highlight the clarity and colour of the lager.

Customers can also enter a competition to win a trip for two to Prague and Plzen, the home of the Pilsner Urquell brewery.

Natalie Bell, of Miller Brands, said: "Since the promotion went in-store last week, we have had an impressive response from consumers signing up to receive the Pilsner Urquell glassware and enter the chance to win a trip to the Czech Republic.áWe are the only beer company in the UK to offer Tritan crystal glassware to our consumers in both the on and off-trade, and with the beer's distinctive taste, the glassware really enhances the beer experience."

To sign up for a free glass or to enter the competition customers must visit the Pilsner Urquell website pilsner-urquell.com and input a unique reference number from each pack.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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