Culture meets contemporary

05 October, 2007

The packaging and bottle design for Peruvian lager brand Cusqueña have been given a revamp.

The brand has adopted a teardrop-shaped bottle with two designs embossed on the outside - one of the Inca city Machu Picchu and one of a 12 angle stone from the walls of Cusco. Packaging for the four-pack has

been given a more modern look.

Chilli Marketing's marketing director Kieron Barton said: "Cusqueña has performed fantastically well in the UK over the past three years and is now listed across all

major grocery multiples.

"Both the new pack and bottle designs represent a significant investment here. It is a much more contemporary, eye-catching design which has fabulous exposure in retail."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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