Culture meets contemporary

05 October, 2007

The packaging and bottle design for Peruvian lager brand Cusqueña have been given a revamp.

The brand has adopted a teardrop-shaped bottle with two designs embossed on the outside - one of the Inca city Machu Picchu and one of a 12 angle stone from the walls of Cusco. Packaging for the four-pack has

been given a more modern look.

Chilli Marketing's marketing director Kieron Barton said: "Cusqueña has performed fantastically well in the UK over the past three years and is now listed across all

major grocery multiples.

"Both the new pack and bottle designs represent a significant investment here. It is a much more contemporary, eye-catching design which has fabulous exposure in retail."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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