Culture meets contemporary

05 October, 2007

The packaging and bottle design for Peruvian lager brand Cusqueña have been given a revamp.

The brand has adopted a teardrop-shaped bottle with two designs embossed on the outside - one of the Inca city Machu Picchu and one of a 12 angle stone from the walls of Cusco. Packaging for the four-pack has

been given a more modern look.

Chilli Marketing's marketing director Kieron Barton said: "Cusqueña has performed fantastically well in the UK over the past three years and is now listed across all

major grocery multiples.

"Both the new pack and bottle designs represent a significant investment here. It is a much more contemporary, eye-catching design which has fabulous exposure in retail."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter