Range extension for Three Barrels
Published:  05 October, 2007

First Drinks Brands has added an XO 15 Year Old brandy to

Three Barrels .

The launch

is backed by PR activity and in-store campaigns nationwide,

focusing on the brand's French heritage. More than 100,000 consumers will

be targeted by a direct mail drop featuring a message from master blender Bertrand Auriol.

Brand manager Mark Collins said: "Made from a blend of only the finest wines selected from France's premier regions,

XO 15 Year Old has received strong

consumer endorsement

in pre-launch trials as a premium offering at an attractive price."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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