Danone energises invasion plans for V

05 October, 2007

Danone Waters is backing the relaunch of energy drink V with a 3.3 million marketing spend.

Running until the end of January, the campaign is called It All Starts With V and is centred on the idea that "V is the energy drink that invigorates your mind",

said

a spokesman.

Activity will include a bespoke website, print ads in Heat, FHM, Kerrang and Zoo magazines, a link-up with

drive-time on Kiss FM, TV and radio promotions, and sponsorship of an interactive zone across Emap music TV stations.

Marketing director Patrick Kalotis said: "The V relaunch is a hugely exciting, high-impact campaign which will drive awareness among

our target audience, who are looking for an energy boost during the daytime."




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter