Tea for two with Twix and Typhoo

05 October, 2007

Mars UK is promoting Twix as the perfect tea-break snack with a new marketing campaign.

Costing £1.6 million, the push will include TV ads and a sponsorship of Afternoon Tea With Suggs on Virgin Radio. It will run with the strapline: Twix. Two great tasting bars. Happy together.

The brand has also teamed up with Typhoo tea with sampling activity running throughout this month.

Retailers can get their hands on special packs containing Twix and Tyhpoo tea bags, which have been designed to encourage consumers to take a tea-break with Twix.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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