In brief

05 October, 2007

Robinsons Fruit Shoot has teamed up with Premier Sport to run an on-pack promotion giving consumers the chance to win expert sports coaching for their children. The promotion will be backed by a national radio campaign targeting

mothers aged 25-44 during the

half-term holidays this month.

Häagen-Dazs is rolling out a limited-edition flavour for six months. Double Chocolate & Cookies is a blend of dark Belgian chocolate, white chocolate ice cream and cookie pieces. It will be supported by the brand's £5 million marketing package for 2007.

Rubicon is launching a sparkling version of its Sun Exotic tropical juice drinks. Containing 11 per cent real juice from seven

fruits,

it will be available in 33cl cans (rrp 45p) or 24x33cl cases.

Nestlé-Rowntree is making its Milkybar brand with all-natural ingredients. A media campaign communicating the changes will kick off on Oct 8 and will include

sampling.

Glisten Confectionery is rolling out two varieties of Sun-Maid Californian raisins. Yoghurt and Milk Chocolate covered raisins are free from artificial colours and flavours

and come in 24x50g counter top display units.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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