In brief

05 October, 2007

Robinsons Fruit Shoot has teamed up with Premier Sport to run an on-pack promotion giving consumers the chance to win expert sports coaching for their children. The promotion will be backed by a national radio campaign targeting

mothers aged 25-44 during the

half-term holidays this month.

Häagen-Dazs is rolling out a limited-edition flavour for six months. Double Chocolate & Cookies is a blend of dark Belgian chocolate, white chocolate ice cream and cookie pieces. It will be supported by the brand's £5 million marketing package for 2007.

Rubicon is launching a sparkling version of its Sun Exotic tropical juice drinks. Containing 11 per cent real juice from seven

fruits,

it will be available in 33cl cans (rrp 45p) or 24x33cl cases.

Nestlé-Rowntree is making its Milkybar brand with all-natural ingredients. A media campaign communicating the changes will kick off on Oct 8 and will include

sampling.

Glisten Confectionery is rolling out two varieties of Sun-Maid Californian raisins. Yoghurt and Milk Chocolate covered raisins are free from artificial colours and flavours

and come in 24x50g counter top display units.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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