In brief

05 October, 2007

Robinsons Fruit Shoot has teamed up with Premier Sport to run an on-pack promotion giving consumers the chance to win expert sports coaching for their children. The promotion will be backed by a national radio campaign targeting

mothers aged 25-44 during the

half-term holidays this month.

Häagen-Dazs is rolling out a limited-edition flavour for six months. Double Chocolate & Cookies is a blend of dark Belgian chocolate, white chocolate ice cream and cookie pieces. It will be supported by the brand's £5 million marketing package for 2007.

Rubicon is launching a sparkling version of its Sun Exotic tropical juice drinks. Containing 11 per cent real juice from seven

fruits,

it will be available in 33cl cans (rrp 45p) or 24x33cl cases.

Nestlé-Rowntree is making its Milkybar brand with all-natural ingredients. A media campaign communicating the changes will kick off on Oct 8 and will include

sampling.

Glisten Confectionery is rolling out two varieties of Sun-Maid Californian raisins. Yoghurt and Milk Chocolate covered raisins are free from artificial colours and flavours

and come in 24x50g counter top display units.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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