COMPETITION

05 October, 2007

Join the Polish revolution

To celebrate the conclusion of Global Brands' latest ad campaign, 12 bottles of Sobieski vodka are up for grabs.

Specifically targeting Polish communities in London, the campaign was the largest

undertaken by the company. Outdoor poster ads translated into Polish hit the capital on Sept 24 for two weeks. "The ads took the unusual step of writing the text in Polish - a move designed not only to attract Polish speakers but also to intrigue the rest of the population," a spokeswoman said. The campaign was 50 per cent bigger than previous advertising for the vodka brand, she added.

Sobieski is made from 100 per cent Dankowski rye which is distilled four times to ensure only the purest spirit remains. OLN has teamed up with Global Brands to offer two readers six bottles of Sobieski each.

For your chance to win, just answer this question correctly:

What is the capital of Poland?

a) Krakow

b) Warsaw

c) Prague

Send your answer, with your name, address and telephone number, by Oct 19, to: OLN/Global Brands competition, c/o Kate Hodson, Global Brands, Furnace Hill, Clay Cross, Chesterfield S45 9NF




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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