05 October, 2007

Join the Polish revolution

To celebrate the conclusion of Global Brands' latest ad campaign, 12ábottles of Sobieski vodka are up for grabs.

Specifically targeting Polish communities in London, the campaign was the largest

undertaken by the company. Outdoor poster ads translated into Polish hit the capital on Sept 24 for two weeks. "The ads took the unusual step of writing the text in Polish - a move designed not only to attract Polish speakers but also to intrigue the rest of the population," a spokeswoman said. The campaign was 50 per cent bigger than previous advertising for the vodka brand, she added.

Sobieski is made from 100 per cent Dankowski rye which is distilled four times to ensure only the purest spirit remains. OLN has teamed up with Global Brands to offer two readers six bottles of Sobieski each.

For your chance to win, just answer this question correctly:

What is the capital of Poland?

a) Krakow

b) Warsaw

c) Prague

Send your answer, with your name, address and telephone number, by Oct 19, to: OLN/Global Brands competition, c/o Kate Hodson, Global Brands, Furnace Hill, Clay Cross, Chesterfield S45 9NF

Bookmark this

Site Search


Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know