Majestic to sell half price bubbly this Christmas

11 October, 2007

Majestic has announced it will run offers on Champagne and sparkling wines again this Christmas with up to 50 per cent off selected brands.

The wine warehouse chain, which opens new stores in Macclesfield and Aberdeen tomorrow, is hoping to remain competitive with other retailers during the festive season by reducing the price of more vintage Champagnes.

Buying director Justin Apthorp said although prices would be lower, there was no way Majestic would be selling Champagne for 5 a bottle as Woolworths did last month.

He said: "It's not good news that people start thinking that you can buy Champagne for 5 a bottle. If you sell it at 9.99 you might just break even. It was good PR, but I can't see how it would do anyone any good at that price."

Among the Champagnes on offer this Christmas will be Duval Leroy 2002 and Heidsieck Gold Top 2002 which will both be sold for 15.99 a bottle when buying two or more.

Sparkling wines Reserve de Chateau de Sours, Cloudy Bay Pelorus 2002 and Green Point ZD Blanc de Blanc will be sold with a 25 per cent discount.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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