Actor Nesbitt stars in Asda ads

12 October, 2007

Actor James Nesbitt will star in TV ads for Asda’s Wine Taster promotion.

The ads will show Nesbitt – best known for TV drama Cold Feet – travelling to France to visit Asda’s Bordeaux vineyards and then working with employees at the Asda’s Pudsey store.

Nesbitt is taken through the paces of picking grapes, wine tasting, gurgling, stoking the fires and then returning to the store to promote the new mini wine bottles directly to Asda customers.

The commercial features Asda’s 25cl wine tasters, aimed at encouraging trial among shoppers less confident around wine. The price of the mini bottle is refunded to customers who go on to buy the 75cl version.

Nesbitt said: “The past two days has been a real eye-opener and it’s been a fantastic experience from start to finish. I particularly enjoyed tasting the wine itself, although I’m still not convinced the blindfold was necessary.”

Asda’s wine buying manager Phillippa Carr MW said: “We were delighted to have James on the team – he took to wine tasting like a true professional. His only disappointment was having to come home.”

Celebrities who’ve appeared in previous Asda commercials include Victoria Wood, Paul Whitehouse, Liza Tarbuck and Ian Wright.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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