Free wine if England beat Springboks

17 October, 2007

Virgin Wines is ready to celebrate an English World Cup victory by giving its customers a free case of wine.

The online retailer will send a complimentary case of its Swing Low, Sweet Chariot selection wines to customers who buy one for the regular price of £78.88 – if England beat South Africa in the rugby showdown at the Stade de France.

“This is a great treat for English rugby fans,” says Rowan Gormley, chief executive of Virgin Wines.

“If England pull through, what better way to celebrate with our customers?"




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In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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