Free wine if England beat Springboks

17 October, 2007

Virgin Wines is ready to celebrate an English World Cup victory by giving its customers a free case of wine.

The online retailer will send a complimentary case of its Swing Low, Sweet Chariot selection wines to customers who buy one for the regular price of £78.88 – if England beat South Africa in the rugby showdown at the Stade de France.

“This is a great treat for English rugby fans,” says Rowan Gormley, chief executive of Virgin Wines.

“If England pull through, what better way to celebrate with our customers?"




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter