Free wine if England beat Springboks

17 October, 2007

Virgin Wines is ready to celebrate an English World Cup victory by giving its customers a free case of wine.

The online retailer will send a complimentary case of its Swing Low, Sweet Chariot selection wines to customers who buy one for the regular price of £78.88 – if England beat South Africa in the rugby showdown at the Stade de France.

“This is a great treat for English rugby fans,” says Rowan Gormley, chief executive of Virgin Wines.

“If England pull through, what better way to celebrate with our customers?"




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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