Free wine if England beat Springboks

17 October, 2007

Virgin Wines is ready to celebrate an English World Cup victory by giving its customers a free case of wine.

The online retailer will send a complimentary case of its Swing Low, Sweet Chariot selection wines to customers who buy one for the regular price of £78.88 – if England beat South Africa in the rugby showdown at the Stade de France.

“This is a great treat for English rugby fans,” says Rowan Gormley, chief executive of Virgin Wines.

“If England pull through, what better way to celebrate with our customers?"




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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