Mistral Wines goes to Berry Bros

19 October, 2007

Berry Bros & Rudd has bought Mistral Wines, an agency which specialises in

France's Loire, Rhône and Midi wines.

Mistral will be integrated into Berry Bros's agency arm, Fields, Morris & Verdin, which supplies the London on-trade and wine merchants throughout the UK.

The acquisition will see Mistral exclusives Château de Beaucastel and Perrin et Fils become part of FMV's portfolio, which currently includes Vega Sicilia, Champagne Jacquesson and Dog Point Vineyard.

FMV managing director John Hutton said the move "not only strengthens the FMV agency portfolio but also offers us the opportunity to grow our business in new markets".

Berry Bros's Good Ordinary Claret - its best-selling wine since its introduction in 1974 - is to be sourced from a new supplier and from a single vintage. The 2005 vintage wine will be sourced from Bordeaux négociant Dourthe and will increase in price to £7.20 a bottle, a rise of £1.70. The new wine will be a "discernible step up in quality from the previous wine" according to Berry Bros. It is available this month.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter