Mistral Wines goes to Berry Bros

19 October, 2007

Berry Bros & Rudd has bought Mistral Wines, an agency which specialises in

France's Loire, Rhône and Midi wines.

Mistral will be integrated into Berry Bros's agency arm, Fields, Morris & Verdin, which supplies the London on-trade and wine merchants throughout the UK.

The acquisition will see Mistral exclusives Château de Beaucastel and Perrin et Fils become part of FMV's portfolio, which currently includes Vega Sicilia, Champagne Jacquesson and Dog Point Vineyard.

FMV managing director John Hutton said the move "not only strengthens the FMV agency portfolio but also offers us the opportunity to grow our business in new markets".

Berry Bros's Good Ordinary Claret - its best-selling wine since its introduction in 1974 - is to be sourced from a new supplier and from a single vintage. The 2005 vintage wine will be sourced from Bordeaux négociant Dourthe and will increase in price to £7.20 a bottle, a rise of £1.70. The new wine will be a "discernible step up in quality from the previous wine" according to Berry Bros. It is available this month.




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter