Scottish

19 October, 2007

& Newcastle's Bulmers Original celebrated its new Hereford plant bottling line by inviting cricket hero Ashley Giles (left, with Alastair King, Bulmers head of manufacturing) to open it. The brand sponsored the Twenty20 cricket cup this summer.

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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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