Beer in brief

19 October, 2007

Global Brands has launched a World Beers multipack exclusively for Makro. The pack includes bottles of Carib lager from Trinidad, Tsingtao from China, Krombacher Pils from Germany and Latin-style Salitos. Beer brands director John Harley said: "The beer pack is a perfect gift for Christmas, giving consumers the chance to try beers from different parts of the world in a convenient and cost-effective pack."

Barry and Henry Chevallier Guild, the brothers behind Suffolk cider Aspall, are celebrating top appointments in the cider and vinegar trades. Henry has been elected vice chair of the National Association of Cider Makers, and will become its chair in 2009, while Barry has been named second vice president of European vinegar producers' association the Permanent International Vinegar Committee.

Fuller's London Pride is the official beer sponsor of the HSBC World Match Play golf championship, which has the highest prize in the history of European and US golf - 1 million. The three-year deal will see London Pride advertised on perimeter boards around the course, and the event will be broadcast on BBC TV.

Marston's has donated 30,000 to the Professional Cricketers Association Benevolent Fund to back up its support of the England & Wales Cricket Board, the England Cricket Team and the PCA. The fund helps current and former players and their dependants in times of hardship, upheaval or to adjust to the world beyond the game.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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