Brotherly love for toffee apple flavour

19 October, 2007

Brothers Cider is launching a limited edition Toffee Apple version for Halloween and Bonfire Night.

The company said it hoped the "winter-friendly" variant would carry on the success of its Pear and Strawberry & Pear flavours in the colder months.

Co-founder Matthew Showering said: "We've been overwhelmed by the demand for our cider this year. While we're best known for our pear cider, we also have a strong demand for our apple cider and feel the introduction of a limited edition flavour, Toffee Apple, will raise our profile in this category."

Brothers Cider launched in March and has notably targeted festival-goers over the summer.

It said more than 500,000 consumers sampled its products at festivals such as Glastonbury, the Big Chill and Bestival this year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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