Bombardier's first bottle multipack is Asda exclusive

19 October, 2007

Wells & Young's has launched its first Wells Bombardier multipack in an Asdaáexclusive.

The four-pack includes two bottles of Wells Bombardier Premium Bitter, as well as one bottle each of Wells Bombardier Burning Gold and Wells Bombardier Satanic Mills, which was launched in March this year.

Marketing director Chris Lewis said: "The mix of the traditional Wells Bombardier, the light and golden

Burning Gold and the dark and strong Satanic Mills gives drinkers the widestáchoice of premium English ales ináone pack."

Asda ales buyer Jill Wilson said: "Customers have told us that they want a variety of ales in

convenient, easy-to-carry four-packs. This pack delivers that at outstanding value."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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