Singha starts year of celebrations

19 October, 2007

Thai beer Singha is celebrating 30 years in the UK with an ad campaign on London buses, taxis, Underground and train stations.

The campaign, which carries the strapline Singha Beer, the Original Thai Beer, Loved in England Since 1977, is just the start of 12 months of celebrating the beer's anniversary.

Singha has been brewed and bottled in Thailand since 1933 and first hit British shelves in 1977. The company said it has grown sales by 30 per cent year on year for the past five years.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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