Plymouth revamp toasts gin heritage

19 October, 2007

Plymouth Gin's brand overhaul has been completed with the redesign of its Navy Strength variant.

Bringing it in line with the rest of the range, which was relaunched earlier this year, Navy Strength rolls out from this month in a 1920s-inspired bottle.

Brand manager Andrew Jack said: "The tall, elegant bottle marks a massive departure from the

previous look and joins other members of the brand family in celebrating its cocktail heritage."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter