Plymouth revamp toasts gin heritage

19 October, 2007

Plymouth Gin's brand overhaul has been completed with the redesign of its Navy Strength variant.

Bringing it in line with the rest of the range, which was relaunched earlier this year, Navy Strength rolls out from this month in a 1920s-inspired bottle.

Brand manager Andrew Jack said: "The tall, elegant bottle marks a massive departure from the

previous look and joins other members of the brand family in celebrating its cocktail heritage."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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