Cognac puts soft drinks into the mix

19 October, 2007

Courvoisier has teamed up with Schweppes to launch a neck collar promotion in the off-trade.

Customers who buy a 70cl or 1-litre bottle of Courvoisier VS between now and the end of the year will be entitled to a 1-litre bottle from Schweppes' mixer range every month for a year.

The giveaway is designed to inspire more people to mix Cognac at home, according to Beam Global marketing controller Jeanette Edwards. "As part of our marketing activity we are encouraging consumers to extend their enjoyment of Courvoisier beyond the after-dinner drink which is often drunk straight or over ice. Courvoisier is extremely versatile ."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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