19 October, 2007

Are you running any special offers for the Rugby World Cup final?

"I'm with Booker's Customer Retail Club, which decides what's on promotion. They have some good offers, so I don't have room for any more, but I'll be putting more Guinness out on the day."

Geoffrey Bull

GB's Off-licence

Dunkirk, Nottingham

"We'll have promotions on eight-packs of lager, and we're offering two bottles of red and white Italian wine for a fiver, because the ladies like that when they're watching the rugby. I'm sure it will help boost sales."

Richard Cook

University Wines

Plymouth, Devon

"No, the only time we have promotions is at Christmas."

Kultar Chandler

Jobi's Off-licence, Stoke-

on-Trent, Staffordshire

"The rugby does make a difference to sales, but we couldn't really do much in the way of promotion because we mostly sell

take-out draft beers. From our perspective, we don't need to offer anything other than what we do already."

Richard Genders

The Bottle Stop

Cheadle, Cheshire

"We'll be pushing Champagne which is great for either celebration or commiseration."

Peter Stephen

Corks Out

Chester, Cheshire

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know