Mayfair hopes to increase appeal

19 October, 2007

Gallaher is rolling out limited edition packs for its Mayfair cigarette range.

The new look is designed to increase the appeal of the

brand and to "inject interest among the modern mid-price smoker", according to a spokesman.

Price-marked packs will be available in the independent and wholesale channels.

Communications manager Jeremy Blackburn said: "Limited edition packs are appreciated by consumers ."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter