Mayfair hopes to increase appeal

19 October, 2007

Gallaher is rolling out limited edition packs for its Mayfair cigarette range.

The new look is designed to increase the appeal of the

brand and to "inject interest among the modern mid-price smoker", according to a spokesman.

Price-marked packs will be available in the independent and wholesale channels.

Communications manager Jeremy Blackburn said: "Limited edition packs are appreciated by consumers ."




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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