Mayfair hopes to increase appeal

19 October, 2007

Gallaher is rolling out limited edition packs for its Mayfair cigarette range.

The new look is designed to increase the appeal of the

brand and to "inject interest among the modern mid-price smoker", according to a spokesman.

Price-marked packs will be available in the independent and wholesale channels.

Communications manager Jeremy Blackburn said: "Limited edition packs are appreciated by consumers ."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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