Mayfair hopes to increase appeal

19 October, 2007

Gallaher is rolling out limited edition packs for its Mayfair cigarette range.

The new look is designed to increase the appeal of the

brand and to "inject interest among the modern mid-price smoker", according to a spokesman.

Price-marked packs will be available in the independent and wholesale channels.

Communications manager Jeremy Blackburn said: "Limited edition packs are appreciated by consumers ."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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