Top Tip

19 October, 2007

One thing I have found since also working on the retail side is the harsh competition that the independents are facing against the big multiple stores. One way round this is to keep customers coming back by always offering them something that the big stores can't, whether that's carrying their wine to the car or even rewarding bigger customers with maybe a Christmas bottle of plonk. Making your customers feel appreciated not only makes the experience good for them but also rewards your ongoing business and increases loyalty.

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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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