Top Tip

19 October, 2007

One thing I have found since also working on the retail side is the harsh competition that the independents are facing against the big multiple stores. One way round this is to keep customers coming back by always offering them something that the big stores can't, whether that's carrying their wine to the car or even rewarding bigger customers with maybe a Christmas bottle of plonk. Making your customers feel appreciated not only makes the experience good for them but also rewards your ongoing business and increases loyalty.

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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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