Kiwi Grigio big at Majestic

18 October, 2007

Majestic is seeing sales of Pinot Grigio from New Zealand outstrip Kiwi stalwart Sauvignon Blanc, according to buying director Justin Apthorp.

Speaking at the retailer's press tasting last week, Apthorp said that when Majestic sourced 16,000 bottles of Southbank Estate Pinot Grigio from Hawkes Bay last October, it outsold the Southbank Estate Sauvignon Blanc from New Zealand in the first month of going in store.

Warren Adamson, UK director of generic body New Zealand Winegrowers, said exports of Pinot Grigio have risen by 155 per cent in the past year. "It's off a small base, but it's fantastic to see," he said.

"Sauvignon will always be a prestigious varietal, you can't take away what it represents for us. But we're trying to get people looking for other varietals," Adamson added.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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