UK launch for Thai beer brand

23 October, 2007

InterBev Group has launched Thai beer brand Chang in the UK as part of a global roll-out.

The 5 per cent abv beer is being imported directly from Thailand by Chang UK, a newly created company within the InterBev Group, owner of the brand.

In the off-trade the beer will be packaged in cases of 24x33cl bottles and 12x64cl bottles.

Chang Beer is described as having a complex aroma - "a smoky, peaty blend of sweet green apples and vanilla" - and a crisp, smooth and refreshing finish.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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