Tesco Drinks Awards winners

23 October, 2007

Tesco has unveiled the winners of its 2008 Drinks Awards, with wines and spirits joining beers in the competition for the first time.

All winners win guaranteed listings in Tesco stores. They include a dark lager, a Lithuanian wheat beer, a Wiltshire ale with infusions of coriander and lemon grass, a golden rum from Guyana and an English sparkling rosé – all of them new to the UK multiple market.

The awards attracted more than 400 entries and were assessed by teams of judges led by Tim Hampson, Dave Broom and Julia Trustram Eve.

Dan Jago, category director beers wines and spirits, said: “The judges spent a long time ploughing through some very exciting and very peculiar entries. There were some that were more challenging to get your head around than others. There were some that genuinely glowed in the dark.”

Jago singled out English wines for praise and said that, like ales, they were achieving good results with Tesco’s eight regional buying offices. He said organic drinks “remain a challenge within the BWS industry” and said the trade also needed to “get away from the idea that no and low-alcohol drinks are products for the socially inept“.

Winners and runners-up celebrated their success at a lunch at Kensington Roof Gardens in London.

National Listing Winners

Bitter & Ales: Spring Zing Lemongrass Beer

Fruit Beer: Kriek Max, Vertical Drinks

Lager: Bernard Dark. Pivovar

Porters & Stouts: Black Well, Williams Bros Brewing Co

Wheat Beer: Svyturys Wheat, Lithuanian Beer

Cider: Goldfinch, RJ Sheppy & Son

Spirits – International: El Dorado 15 Year Old Special Reserve Rum, Demerara Distillers Europe

Spirits – UK: Pink 47 London Dry Gin, Old St Andrews

English Wine – Sparkling: Balfour Brut Rose 2004, Hush Heath Estate

English Wine – Still: Celebration Rosé, Wickham Vineyard

Organic Wine: Arrogant Frog Organic Cabernet Merlot 2006, Les Domaines Paul Mas

Innovation: Kriek Max

Lower and No Alcohol: Harvester Ale, Hall & Woodhouse

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know