Asda web blunder: 20 beers for 10p

26 October, 2007

Asda almost topped all price deals on beer on Wednesday after an error on its website meant it was offering bottles for just half a penny each.

For 12 hours, the retailer was offering 20 packs of Heineken for just 10p, instead of 10, which led to hundreds of shoppers logging on to take advantage of the deal.

However, an Asda spokeswoman said a disclaimer on their website meant the supermarket would not be honouring the deal, which it removed at 12am on Thursday.

She said: We have apologised to customers. It was human error which occurred despite our regular checks.

The online team and our beer department have written letters apologising for the mistake to all customers who did purchase the beer.

Wed just announced lots of price cuts earlier that day too so we felt very silly when this happened.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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