Thierry's gift range puts it into words

02 November, 2007

Thierry's has created a range of wines designed to be given as gifts.

The range, called A Wine to Say, features messages such as Happy Birthday, Happy Valentine's Day and Thank You on the labels, accompanied by specially commissioned cartoons. Each bottle also includes a gift tag.

Lynne Whitaker, of consultants Winebrand, who helped develop the concept, said: "Although the idea of wine as a gift may seem obvious, it is actually quite difficult to execute without appearing tacky. This range, developed through extensive research, strikes just the right balance between shelf impact and wine reassurance, and has real commercial potential."

The wines

are from producer Skalli in the Languedoc and have an rrp of £4.99. Thierry's is hoping to achieve distribution in convenience stores and supermarkets.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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