New sales director works on ex-pats

02 November, 2007

Patriatrading, the distributor of Herrljunga Swedish cider, has appointed Andy Butcher

sales director.

Butcher will be working with managing director Rob Nichols to sell drinks portfolios targeted at ex-pats in Europe.

He joins the company from Constellation Europe, where he was senior account manager in the travel retail sector, covering airports, airlines and ferries.

Nichols said

Butcher had "a depth of understanding about the industry " and would be "an asset to the company".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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