Vodka spots opportunity to save cats

02 November, 2007

Wildlife charity Snow Leopard Trust is to benefit from sales of Polish

brand Snow Leopard Vodka.

Created by Stephen Sparrow, former global vice president of Allied Domecq, Snow Leopard Vodka donates 15 per cent of its profits to the trust, which helps protect the endangered animal and its central Asian habitat.

The vodka is produced in the Polmos Distillery in Poland and made from an ancient grain called spelt. It is made in small batches from natural spring water and distilled four times.

Snow Leopard

is the world's first ethical vodka brand,

said

spokeswoman Rita Dores. "The snow leopard is extremely rare,

thanks partly to the fact they are hunted

for their amazing pelts. Snow Leopard Vodka hopes its contribution will help the long-term survival of this magnificent creature."




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter