Vodka spots opportunity to save cats

02 November, 2007

Wildlife charity Snow Leopard Trust is to benefit from sales of Polish

brand Snow Leopard Vodka.

Created by Stephen Sparrow, former global vice president of Allied Domecq, Snow Leopard Vodka donates 15 per cent of its profits to the trust, which helps protect the endangered animal and its central Asian habitat.

The vodka is produced in the Polmos Distillery in Poland and made from an ancient grain called spelt. It is made in small batches from natural spring water and distilled four times.

Snow Leopard

is the world's first ethical vodka brand,

said

spokeswoman Rita Dores. "The snow leopard is extremely rare,

thanks partly to the fact they are hunted

for their amazing pelts. Snow Leopard Vodka hopes its contribution will help the long-term survival of this magnificent creature."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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