Airwaves opts for fresh new look

02 November, 2007

Wrigley is relaunching its Airwaves chewing gum range.

The brand overhaul will include new-look packaging and the introduction of "flavour beads"

which are designed to give chewers a "long-lasting, intense flavour", according to a spokesman.

Airwaves Menthol & Eucalyptus and Cherry Menthol variants will be the first to be updated and will be available to retailers from early November. Black Mint will roll out from December and a heavyweight marketing campaign will communicate the changes.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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