New ad for Artois brands
Published:  05 November, 2007

InBev UK is launching a 60-second TV ad designed to promote the brewing heritage of the Artois brands Stella, Peeterman and Bock.

The ad, which uses the strapline Pass On Something Good, is set in a French-speaking village pub and shows members of the community helping each other out in different ways.

Marketing director Devin Kelly said: “This commercial maintains the tradition of stunning cinematography that has been the hallmark of the brand’s advertising excellence for many years. It also supports La Famille Artois range of beers and captures the warmth and wit people associate with Artois.”

The campaign is to run until mid-December, and InBev is backing it with a new chalice glass, which it says keeps beer 23 per cent colder than other pint glasses after 10 minutes. It has also launched a three-tier training programme for retailers and bar staff – L’Academie Artois.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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