MARKET MONITOR A graphic guide to the off-trade
Published:  16 November, 2007

Where do young people do most of their drinking?

A study of young people (84 per cent of them aged 18-34) in six northern and Midlands cities including Manchester, Newcastle and Birmingham, found that 77 per cent of those questioned did most of their drinking in licensed premises - 6 per cent more than in 2005.

Just 20 per cent drank mainly at home or at friends' houses, compared with 27 per cent in 2005. "Despite pessimistic predictions from some industry analysts, the decline in customer numbers using licensed premises has not materialised. This appears to contradict evidence elsewhere, as this report suggests more young people are purchasing their alcohol from supermarkets and off-licences. Perhaps the reason for this is that young people are simply drinking more," CGA commented.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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