Virgin creates cut-price collection

16 November, 2007

Online retailer Virgin Wines has introduced a value range

in response to customer demand for a low-price collection.

The Cheap Wines range features a selection of "everyday" wines from South America, France, Spain and Italy for 39.96 for a case of 12.

Virgin Wines chief executive Rowan Gormley said: "Our customers have been telling us for some time that they are looking for a value range and that's exactly what we've come up with.

"We've searched the wine world and

selected a range of the best value wines available, which are just perfect for everyday drinking."

Until now, the cheapest bottle of wine sold through Virgin Wines has been 3.99, but the new range reduces that figure to 3.33.

Virgin's decision to sell cheaper wine bucks the trend for many high street retailers. In OLN's Wine Report 2007, published in July, the average bottle price for wine rose 10p to 3.97 on the previous year.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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