Capital spend for Côtes du Rhône

16 November, 2007

Inter Rhône is targeting Londoners with a £250,000 marketing push for Côtes du Rhône wines.

The one-month campaign

continues the Think Red, Think Côtes du Rhône message with two ads featuring the hippo and hedgehog illustrations from cartoonist Robert Thompson.

The ads will run in the London press and as six-sheet posters across the capital from Nov 19. The campaign is expected to reach 77 per cent of London ABC1 adults, according to Inter Rhône.

Olivier Legrand, UK export manager, said: "This is the start of a re orientation towards consumer advertising that will continue in 2008 and is the perfect time to support our below-the-line activities .




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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