Source of 'undiscovered treasures' ready to explore new territory with opening

16 November, 2007

David Motion,

owner of Maida Vale

merchant

The Winery, says he hopes to open a second store next year.

The independent specialist revealed that he has been looking to open another

premises since withdrawing the Winery concession from central London department store

Liberty in May.

He said: "The Liberty experience was great and there were no regrets on either side, but I think it works best for us if we are closer to our customers in terms of location."

Motion said the ideal spot for his second store would be a residential area where there were already "lifestyle" shops such as florists and cheesemongers.

"We have had suggestions from customers,

such as Hoxton and Islington, but I'm not committed to anywhere in particular. There are still some Unwins places that are vacant, so they might be key."

Motion took over The Winery in 1996 and has carved out a niche as a stockist of "undiscovered treasures" and wines from small growers.

He said there is no reason why independent wine merchants cannot thrive today.

"I'm convinced that there's a market out there for us. People are interested in the alternatives and that's what we offer over the supermarkets," he said.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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