Russians make draught easier

16 November, 2007

A Russian company has made a device which it says allows drinks retailers to sell draught beer easily from stores.

Pegas,

by Novosibirskprodmash, is well established in Russia and is now being made available the UK.

The dispenser is said to succeed in the off-trade where others may have failed, because it does not produce foam and fills bottles three times faster.

"Excessive foaming means extra time for customers, extra energy for staff, significant beer wastage, and also degrades beverage quality.

"All this makes selling draught beer unprofitable," said Olga Zobova, of Novosibriskprodmash.

The device can be installed in

a beer column with or without a standard beer tap and can also be connected to a beer chiller or a beer line.

It is designed to be used with plastic bottles, which the company says are lighter, stronger and cheaper than glass.

Zobova said: "We hope that our invention can help

existing companies to expand their business and new companies to attract

customers.

"Our product can be interesting for producers and sellers of beer dispensing equipment, supermarket chains, draught beer retailers and wholesalers, home delivery services, and breweries. They all can benefit from Pegas."

For more information visit beerinnovations.com.




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