More Sidekicks take aim at shots

16 November, 2007

Halewood International is extending its single pot Sidekick shot range.

Sidekick Splitz is a 3cl split pot that contains two separate but complementary flavours. The initial range consists of five flavour combinations - Strawberries & Cream, Sour Cherry & Cola, Sour Apple & Raspberry, Golden Toffee & Cream and Coffee Cream & Orange.

Marketing controller Richard Clark said: "The extension of the Sidekick range follows research by Halewood into the future of this category and feedback from key retailers who, despite having reduced shot-like products in recent months, believe there is still high demand for this style of drink and are looking for a solution to fill this gap in the market, particularly for the Christmas period."

Sidekick Splitz has

14.5 per cent abv, which is less than half the alcohol volume of full-strength vodka, according to Halewood.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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